According to a survey by London Calling, print is the largest expense on a marketing budget and offers the greatest return on investment. More people will see your posters and flyers than your production, and they are the first impression your potential audience members will get of your company and your production.
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Images for posters and flyers – a brief guide
London fringe theatre marketing and publicity – a rough guide
You’ve found the perfect play. Raised just enough money to hire the theatre, build the set, make the costumes and buy the props. All you need now is an audience and just a little more time and money…..
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